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Here’s the Pitch – Squirrels on Scooters
My brother Steven turned me onto this spot from American Airlines and I thought I would share it here. I think this spot works for a number of reasons: Premise – It’s a simple idea: a film producer...
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Don’t Judge Too Quickly
Ameriquest Mortgage created a memorable TV campaign with a series of spots centered on the theme “Don’t Judge Too Quickly.” Each spot features someone in a perfectly innocent situation that doesn’t...
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The Initial Consultation
Video is an artistic medium, meaning that the final product is always influenced by a certain interpretation and aesthetic approach. Give four directors the same subject and tell them to create a...
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Red Fox Media Produces TV Commercials for CommuteSmart
Last year we worked with CommuteSmart to produce two TV commercials for their “I’m Ready” campaign. CommuteSmart is an initiative of the Regional Planning Commission of Greater Birmingham and seeks to...
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Impressions of the 2011 Birmingham ADDY Awards
Image via Wikipedia I had the opportunity this past Thursday night to attend the 53rd Annual Birmingham Ad Federation ADDY Awards. For those unfamiliar, the ADDYs celebrate the best advertising in all...
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Art and Story – The Video Production Process
On April 20 I had an opportunity to give a guest lecture at Samford University to a group of public relations students. The professor invited me to speak because his class was learning about the video...
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This Is ESPN
I’ve always enjoyed commercials produced by ESPN over the years. The “This Is SportsCenter” series are full of classic, memorable spots. Viewers can appreciate the commercials, even if they aren’t...
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